The Voice Scratch Card

IGI Europrint were asked to assist in a promotion for Quick a large fast food burger chain in France and Belgium. Quick had a licencing deal in place along with a sponsorship agreement for the TV show “The Voice”. Scratch cards were given out with every meal purchased and 1 in 3 won a prize from free fries to concert tickets. Each card had a variable prize printed under scratch and a variable symbols under scratch. Players had to Reveal 3 “The Voice” symbols to win. The card also included a unique code to use as entry into a grand final draw. Millions of cards were produced resulting in a very successful promotion.