THE CALENDAR GAME
Malayala Manorama
Malayala Manorama, a highly successful newspaper in India, has recently run a promotional game designed and produced by IGI Europrint.
The calendar game helped to produce significant circulation increases, as well as achieving considerable quantities of new subscribers. The promotion was played over a 3-month period, with a new card distributed each month.
Every card featured a unique combination and prizes from Cars to Phones to Gold and Sarees, could be won every day during November, December and January.
A new promotion is already planned for later this year.
Malayala Manorama
Malayala Manorama, a highly successful newspaper in India, has recently run a promotional game designed and produced by IGI Europrint.
The calendar game helped to produce significant circulation increases, as well as achieving considerable quantities of new subscribers. The promotion was played over a 3-month period, with a new card distributed each month.
Every card featured a unique combination and prizes from Cars to Phones to Gold and Sarees, could be won every day during November, December and January.
A new promotion is already planned for later this year.
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